The Cultural and heritage art and crafts domain has long been neglected in India. Over 30 million crafts-person are involved in the heritage Art and crafts sector but despite several interventions, it suffers from a number of challenges that inhibit large scale investment from the corporate houses.
However, with the coming of age of new generation of entrepreneurs with evolved aesthetic and creative training skill is rapidly changing. Even in more established businesses like Thewa art business, The young management is eager to look at things afresh.
One of the finest example of such crafting luxury and lifestyle business is Thewastore which is founded by such young entrepreneurs with a aim To raise The Value of Indian artisanal arts and crafts heritage, To show the True meaning of Luxury, To match Unique Indian Handicraft with global relevance.